pyure keto

Pyure Sweetener Products On The Keto Diet: What You Need To Know

The keto diet can be unforgiving when it comes to sweet things. Just a little step in the wrong direction can throw you off ketosis easily. Things like coffee with sugar, soda, cookies and other sweets have become a thing in the past. 

Most of the “sugar-free” labels on products mean that they are either bad-tasting or filled with artificial sweeteners which are a big NO if you are on a strict keto diet. But, what if there is a company that can make all your sweet dreams even sweeter and also keeps you in ketosis?

Pyure Organic Stevia is a company whose goal is just that. Healthy, tasty and organic sweets! But, can you consume their products on the keto diet? Keep on reading to find out. 

What Is Pyure?

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Pyure is an organic products company that mainly produces and supplies companies with organic, non-GMO stevia and also has its own sugar-free products. The company was founded by Ben Fleischer in 2008 in Naples. 

The idea to create organic stevia came to Fleischers’ mind when he tried a dietary supplement that had another company’s stevia and noticed that it left a “weird” aftertaste. 

He then decided that he wanted to end the stigma that surrounds sugar-free products, which is that they taste bad and are full of chemicals. He started experimenting with stevia and stevia extract and perfected his ingredients to create a natural sweetener that can replicate sugar and that does not make food and drinks change in taste. 

In 2008 he managed to launch Pyure from his condo in Naples.

The company works with major, worldwide companies, supplying as much 80% of products that have an “organic stevia” label on them. This includes companies like Coca Cola and Burt’s Bees. 

But, even though they supply so many other businesses, they also have their own line of sugar-free, organic, non-GMO products. 

What products are in Pyure Organic, Sugar-Free line?

Pyure has 14 organic, sugar-free products and those are Organic Hazelnut Spread, Organic Sugar-Free Chocolate Fudge Brownie Mix, Organic Sugar-Free Chocolate Chip Cookie Mix, Organic Liquid Stevia- Simply Sweet, Chocolate and Vanilla Flavor, Organic Powdered Confectioners Stevia Sweetener, Organic All-Purpose Stevia Sweetener,  Organic Stevia Sweetener, Sugar-Free harmless Hunny, Sugar-Free Maple Flavored Syrup, Bakeable Blend Stevia Sweetener, Single Ingredient Organic Powdered Stevia Extract, Organic Erythritol.

Nutritional Facts

Here is the nutritional information on some of the products of Pyure Organic Sugar-Free line per serving. 

ProductCaloriesFatProteinTotal CarbsFiberNet CarbsErythritol
Single Ingredient Organic Powdered Stevia Extract0 kcal0 grams0 grams0 grams0 grams0 grams0 grams
Organic Stevia Sweetener0 kcal0 grams0 grams<1 gram0 grams0 grams<1 gram
Organic All-Purpose Stevia Sweetener0 kcal0 grams0 grams<2 grams0 grams0 grams<2 grams
Organic Liquid Stevia- Simply Sweet0 kcal0 grams0 grams0 grams0 grams0 grams0 grams
Sugar-Free harmless Hunny30 kcal0 grams0 grams14 grams10 grams4 grams0 grams
Organic Hazelnut Spread 150 kcal12 grams3 grams21 grams11 grams2 grams8 grams


All Pyure products contain Organic Stevia Extract (Reb-A) which is the main sweetener used in their products along with erythritol in some. In addition to that they also contain:

Single Ingredient Organic Powdered Stevia ExtractContains only Organic Stevia Leaf Extract (Reb-A)
Organic Stevia Sweetener and All-Purpose Stevia Sweetener
Organic Erythritol, Natural Flavor
Organic Liquid Stevia- Simply SweetWater, Organic Stevia Leaf Extract (REB A), Organic Alcohol, Natural Flavor
Sugar-Free Harmless HunnyOrganic Soluble Tapioca Fiber, Water, Natural Flavor, Organic Caramel Color, Tartaric Acid
Organic Hazelnut Spread Organic Vegetable Oils And Organic Fats (Organic Sunflower Oil, Organic Coconut Oil, And Organic Cocoa Butter), Organic Erythritol, Organic Tapioca Fiber, Organic Hazelnuts, Organic Cocoa Powder, Organic Flax Flour, Organic Gum Acacia, Organic Sunflower Lecithin (Emulsifier), Organic Natural Flavors

What is stevia?

Stevia is a plant that is native to South American and it is a part of the sunflower family. The stevia plants’ leaves are used to create a sweetener that is used as a substitute for table sugar-sucrose. (*)

Stevia gets its sweetness from the active compounds that it contains called steviol glycosides. These active compounds cannot be metabolized by the human body, so stevia has no calories, no carbs and it doesn’t affect blood glucose or insulin response. 

Stevia has been used for centuries because it is up to 300 times sweeter than common sugar. Its leaves can be dried and ground into a powder and used in that way or they can be used to create stevia leaf extract which is most common for commercially used stevia. 

How does Pyure make its stevia extract?

Around 90% of stevia is grown in China and Pyure sources both stevia and erythritol from USDA Organic Certified and non-GMO Project Verified crops and they have received SQF (Safe Quality Food) Level 3 Certification- the highest you can receive. 

They first harvest and dry the highest quality stevia leaves and then the leaves go through a process that is similar to steeping tea in order to extract the sweetest part of the leaf and to avoid bitterness.

What is left is a white powder called Reb-A that is up to 350 times sweeter than sugar. 

What is erythritol?

Erythritol is a sugar alcohol commonly used as a food additive and a substitute for table sugar- sucrose. (*)

It is produced commercially by enzymatic hydrolysis of starch that came from corn in order to get glucose. The glucose is then fermented with yeast or another fungus to get a final product- erythritol. (*)

Most countries label it as a calorie-free additive and sugar substitute, but in the United States, it is labeled 0.2 calories per gram, which is 95% less than sugar and most carbs. 

Erythritol is absorbed in the body, but it leaves the body by excretion chemically unchanged, therefore it doesn’t have any nutritional value. It doesn’t affect blood sugar levels or insulin response and that’s why it has been commonly used as a keto-friendly sweetener in sugar-free products. 

Can You Eat Pyure Products On The Keto Diet?

As we can see from the table above, most of Pyure products have no net carbs or calories, except the  Organic Hazelnut Spread that has 2 grams of net carbs per serving and the Sugar-Free Harmless Hunny that has 4 grams per serving, which are still low-carb. 

The Organic Hazelnut Spread also contains sunflower oil, and both products contain tapioca fiber, which are both generally avoided on a strict keto diet.

All of their products are organic, non-GMO, kosher, carefully and responsibly sourced, and generally high-quality. 

Keeping all this in mind and that most of their products are 0 carbs, the answer is yes, you can eat Pyure products on the keto diet and incorporate them in your keto dessert and snack recipes.

However, if you are on a strict keto diet, you should avoid the Organic Hazelnut Spread and the honey alternative, but they are still great if you are on a low-carb diet and need something to soothe your sweet tooth.

Where To Buy?

You can find Pyure products in common grocery stores. You can also order all their products from their site, as well as their Amazon store

Bottom Line

How many net carbs are in Pyure Organic Liquid Stevia- Simply Sweet?

The Pyure organic liquid stevia does not have any net carbs.

Is Pyure Sugar-Free line keto-friendly?

Most of the products Pyure has in their sugar-free line are keto-friendly- like their sweeteners, but some of their products are not strictly keto such as the Organic Hazelnut Spread and the honey alternative. 


The stevia sweeteners that Pyure produces are a great way to make your keto journey easier and more enjoyable. 

Most of their products are 0 carbs, and those that are not are still low in carbs and suitable for a low carb diet. All their products are organic, non-GMO, kosher, and reasonably sourced and made with natural ingredients, making them even better- they are not just no-carb or low-carb, but they are also healthy.

Up Next: Is Truvia Keto-friendly?

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